See what software other dealerships are actually using.
Free.
DealerSignals shows car dealers exactly what software their competitors are running — by category, by region, and by specific vendor. No vendor relationships. No sponsored rankings. Make smarter software decisions with real market data behind you — free.
Built for dealers first. Useful for everyone in the industry.
Whether you run a single used car lot or a 20-rooftop group, DealerSignals gives you the information you need to make better software decisions — without relying on a vendor's sales pitch.
Car Dealerships
Find out what software dealerships like yours are actually using. Compare vendors before you buy. Stop getting oversold on tools you don't need — and stop overpaying for the ones you do. Free to start, no sales call required.
Get Free AccessSoftware Vendors
See where you stand in the market. Understand which regions are underpenetrated, how your adoption compares to competitors, and where the real growth opportunity is — with data that isn't filtered through your own sales numbers.
Vendor PlansInvestors & Analysts
Independent adoption data for due diligence, portfolio monitoring, and automotive SaaS thesis development. Market share data that doesn't come from the vendors you're evaluating.
Investor AccessEvery type of software your dealership runs. Covered.
We track adoption across 14 dealership software categories — so you can see what tools other dealers are running, which are growing, and which are losing ground.
Start free. Upgrade only if you want more.
Most dealers get everything they need at no cost. There is no credit card required to get started, and no sales call before you can access the data.
Browse the Data
Always FreeSee national software adoption rates across all categories. No account needed — just come and look.
- What % of dealers use each software type
- Which categories are growing vs. shrinking
- How many vendors compete in each category
- Updated every month
Get Your Free Report
Free — Email OnlySignal Reports are completely free — no registration required. Pick your state and see adoption data, vendor ratings, and segment breakdowns for dealers in your market.
- Software usage in your state
- Which specific vendors are most popular
- Downloadable PDF report
- Regional trends for your area
- No credit card, no sales call
Go Deeper
Paid — Starts LowFor dealers who want to go further — see specific vendors, set up alerts when competitors change software, and benchmark your whole stack.
- Specific vendor data (coming soon)
- Alerts when nearby dealers switch tools
- Compare your stack to similar dealers
- Vendor reviews and ratings
- Free — no credit card, no catch
Current Market Snapshot
A look at national-level SaaS adoption across U.S. dealerships — updated monthly. Register for state-level breakdowns and vendor presence data.
State-level data, vendor ratings, and segment filtering — completely free, no registration required.
Access Signal Reports — FreeFinally, a software resource that's on your side.
Every software vendor wants to sell you something. DealerSignals has no vendors to protect — we just show you what's actually happening in the market.
See What Competitors Are Using
Stop guessing. See which software categories and vendors other dealerships in your region are actually running — not what a sales rep tells you "everyone is using."
Stop Overpaying for Software
When you know what 1,448+ scanned dealers are paying attention to, you walk into every vendor negotiation with real market context. That changes the conversation.
No Vendor Agenda. Ever.
We don't take advertising. We don't have vendor partnerships. We don't get paid when you buy software. Our only job is to show you accurate, unbiased market data.
Tired of vendor cold calls?
When you know what software is worth looking at before a sales rep calls, you stop being a target and start being an informed buyer. DealerSignals gives you the research so you can decide who's worth your time — before you pick up the phone.
Get the Free Data →Common Questions from Dealers
DealerSignals shows you what software other dealerships across the U.S. are using — broken down by category (CRM, DMS, inventory management, etc.), by state, and by region. You can see which software types are most popular, which vendors are gaining or losing ground, and how your area compares to national averages. Specific vendor-by-vendor data is coming soon.
Signal Reports are completely free — no account, no credit card, nothing required. State-level data, vendor ratings, and segment filtering are all available without registration. We believe dealers deserve honest market intelligence without another vendor subscription attached to it.
Yes — DealerSignals is built for all dealership types. Whether you run a single used car lot, a buy-here-pay-here operation, or a large franchise group, the data is relevant to you. You can filter by your region and see what dealers like you are actually using, not just what big franchise groups are doing.
Google reviews tell you what one person thinks. DealerSignals shows you what 1,448+ dealerships are actually choosing to pay for — which is a much stronger signal. It's the difference between asking one person for a restaurant recommendation and seeing where everyone in your city actually eats. We also have no vendor relationships, so nothing we show you is sponsored or influenced by who's paying for placement.
No. DealerSignals never publishes individual dealership information. Everything we publish is aggregated and anonymized — vendors can see market-level trends, but they cannot see what any specific dealership is using or look up your lot. Your data is not for sale to anyone.
Vendor-level data is already available in Signal Reports — see which specific platforms are most widely used by category, complete with independent ratings from G2 and Capterra. State data request notifications let you know when your state is added to the dataset.
We update the data with every scan — not on a fixed monthly calendar. As we add dealers and run new scans, the data refreshes. What you're seeing reflects what's actually happening in the market right now — not a survey from two years ago.
See what software other dealers are using. It's free.
No credit card. No sales call. Just real data about what's happening in the dealer software market — delivered to you in under 2 minutes.
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