Free — Always

DealerSignals is free.
Here's why.

We built this platform because dealers deserve honest market intelligence — not another subscription that benefits the vendor more than the buyer. Signal Reports, state data, and vendor ratings are free. No credit card. No trial period. No catch.

Everything you need to understand your market.

No account required to get started. Just open Signal Reports, pick your state, and see what dealers near you are actually running.

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Signal Reports

State-by-state dealer technology adoption data. See what software categories are most used, which vendors are winning, and how your state compares to national averages.

  • 16 technology categories
  • 300+ vendor signals tracked
  • Franchise, independent & BHPH segments
  • Updated with every scan
View Signal Reports →

Vendor Ratings

Independent ratings from G2 and Capterra shown alongside real adoption data. See what dealers actually think of the software they're running — no vendor spin.

  • 25+ vendors rated
  • G2 + Capterra aggregated
  • Top pros and cons from real users
  • No vendor relationships — ever
See Vendor Ratings →
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State Coverage

We're scanning dealer websites state by state and publishing data as we go. Don't see your state yet? Request it and we'll prioritize it for the next scan.

  • Growing national dataset
  • State request notifications
  • All 50 states — coming soon
  • Free forever as coverage expands
Check Your State →

Why is this free?

Because dealers have been paying for data produced by the vendors who sell to them for too long. DealerSignals was built to change that. We believe market intelligence should serve the people making the decisions — not the people selling the solutions. The data is free because that's what it means to be dealer-first.

— Will Burke, Founder

DealerSignals Membership.

We're building something more — a members-only layer for dealers who want to go deeper, contribute to the data, and be part of the community shaping how this industry understands itself.

Coming Soon
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Dealer Registry

Register your dealership and get a personalized tech stack report — scanned and scored automatically. See exactly where you stand relative to dealers in your state, your segment, and your size.

  • Personalized scan of your dealership website
  • Tech sophistication score vs. your peers
  • Gaps and opportunities identified
  • Emailed report — yours to keep
Coming Soon
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Verified Vendor Reviews

A review platform built on verified dealer data — not anonymous submissions. Members review the software they actually use. Every reviewer confirmed. Every rating tied to a real dealership.

  • Verified dealer-only reviews
  • Filter by dealer type, size & state
  • Switching stories from real dealers
  • The G2 for automotive — dealer-built
Founding Member Opportunity

Be part of building this.

Membership is coming. We're building it with input from dealers — not for them. If you want to be among the first to access the registry, verified reviews, and member community, get in touch. Founding members will help shape what this becomes.

Express Interest in Membership →

No commitment. Just a conversation.

Your customers are talking. We're listening.

If you sell software to car dealers, DealerSignals shows you where you stand — real adoption data, independent ratings, and market penetration by state and segment. No fluff. No self-reported numbers.

We don't take vendor money to improve ratings or boost visibility. That's the point. But if you want to understand your market position honestly, we should talk.

Let's Talk →
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Market Penetration
See your real adoption rate by state, dealer type, and segment.
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Competitive Landscape
Understand exactly who you compete with and where.
Independent Ratings
Your G2 and Capterra ratings shown in context with adoption data.
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Trend Data
Track your growth as we expand coverage across all 50 states.

Start with free. Stay for the data.

No credit card. No sales call. No agenda. Just honest intelligence about what's happening in dealer technology.

Explore Signal Reports Get in Touch