Data, commentary, and brand assets for journalists and researchers.
DealerSignals provides data, on-record commentary, and brand assets to journalists and researchers covering automotive technology, dealer industry trends, and enterprise software markets. We are an independent source — no vendor relationships influence what we publish.
What DealerSignals can provide.
We are a primary source for quantitative data on automotive dealer technology adoption. We can provide on-record commentary, data citations, and custom data pulls for journalists working on stories in our coverage area.
Adoption Data & Statistics
National and state-level SaaS adoption rates across nine technology categories. Updated monthly. Citable, methodology-backed, and provided with confidence scoring. Available for editorial use with attribution.
On-Record Commentary
We provide on-record commentary on automotive SaaS market trends, vendor dynamics, dealer technology adoption patterns, and the structure of the automotive technology market. We are vendor-neutral and will not provide commentary that favors any commercial interest.
Custom Data Requests
For journalists working on specific stories, we can pull relevant data cuts from our dataset — regional comparisons, category-specific trend data, or historical snapshots. We handle press data requests within 48 hours on business days.
Reports & Research
Our quarterly Signal Reports and annual market overviews are available to credentialed journalists at no cost. These provide deeper context than the public Market Pulse layer and are appropriate for use as background research with attribution.
Methodology Documentation
Full methodology documentation is publicly available. For journalists who need to describe or evaluate our data collection and normalization process, we can walk through methodology in detail and answer questions about data quality and limitations.
Podcast & Broadcast
We are available for podcast interviews, broadcast appearances, and recorded conversations on automotive technology market topics. We bring data-grounded perspective on a market that has historically been covered primarily through vendor-supplied narratives.
Topics we can speak to authoritatively.
Our coverage is grounded in data — we speak with authority on topics where we have structured, measured evidence, and we are careful not to overstate what our data shows on topics at the edge of our coverage.
Automotive SaaS adoption trends
National and regional technology adoption rates, growth trajectories, and category-level dynamics across the U.S. dealership market.
Vendor market share and displacement
How vendor market position is shifting, which categories show the most competitive activity, and the dynamics driving platform changes at the dealership level.
Dealer group technology strategy
How multi-rooftop operators build and standardize technology stacks differently from single-store operators, and what benchmarking data shows about group technology investment.
Digital retailing and EV technology transition
Adoption patterns for digital retailing platforms, and how electrification is affecting service-side technology adoption in the dealer market.
Automotive SaaS market structure
Vendor concentration, category fragmentation, and the competitive dynamics of individual technology categories within the dealer stack.
Data and market intelligence methodology
How signal-based market intelligence works, its advantages and limitations relative to survey-based research, and standards for automotive technology market data.
Logos and visual assets.
The following assets are available for editorial use in conjunction with coverage of DealerSignals. Please use assets as provided without modification. Attribution: DealerSignals (dealersignals.com).
Asset usage guidelines
- ✓ Use in editorial coverage of DealerSignals
- ✓ Use in factual news reporting with attribution
- ✗ Do not modify colors or proportions
- ✗ Do not use to imply endorsement or partnership
DealerSignals at a glance.
Accurate, citable facts for use in editorial coverage. Please contact us to verify any additional details before publication.
Press boilerplate
Copy and use as providedDealerSignals is an independent market intelligence platform tracking SaaS adoption across the U.S. automotive retail market. The company aggregates publicly observable digital signals from dealership websites to publish structured, anonymized adoption data covering nine technology categories and 18,000+ dealership signals nationwide. DealerSignals serves automotive SaaS vendors, dealer groups, and institutional investors through subscription-based intelligence access. No individual dealer data is published on the platform. More at dealersignals.com.
Media inquiries.
We respond to all media inquiries within one business day. For urgent requests, note the deadline in your message and we will prioritize accordingly.
Send Media InquiryFor data licensing inquiries, please use the standard contact form and select Data Licensing as the inquiry type.