For Industry Associations & Conferences
Your members deserve data
that isn't produced by
vendors selling to them.
DealerSignals scans dealer websites to show what technology is actually running in the market — not what vendors claim, not what surveys suggest. We publish this data free, with no vendor relationships and no agenda.
We'd love to be a resource for your association and your members.
What DealerSignals offers associations
Three ways we can serve your members
Free State Intelligence Reports
We'll generate a custom Signal Report for your state — showing exactly what technology your member dealers are running, broken down by segment. Free to share with your entire membership.
- ✓ DMS, CRM, advertising, and inventory adoption rates
- ✓ Franchise vs. independent vs. BHPH breakdowns
- ✓ Vendor market share by category
- ✓ How your state compares to national averages
Conference Sessions & Keynotes
Will Burke brings 22 years of automotive industry experience and real scan data to your conference stage. Sessions are data-driven, dealer-focused, and completely independent of vendor influence.
- ✓ "What Technology Are Your Members Actually Using?" — state-specific scan data
- ✓ "The Vendor Landscape: What the Data Actually Shows"
- ✓ "How Independent Dealers Can Compete on Technology"
- ✓ Custom sessions tailored to your membership
Association Member Benefit
DealerSignals is free for dealers — no credit card, no account required. We're happy to be listed as a member benefit and promote your association to dealers in your state.
- ✓ Signal Reports access for all your members
- ✓ Co-branded state data report for newsletters
- ✓ Tech Stack Benchmark tool — free for all members
- ✓ Quarterly data updates as we expand coverage
About Will Burke
Built by someone who's been on both sides of the table
I spent 22 years in automotive — including years at TrueCar as the face of the company with independent dealers across the country. I sat in dealer offices, attended state association meetings, and heard the same frustration over and over: "Who can I trust to give me straight information?"
Every data source available to dealers is produced by vendors who have a financial interest in the conclusions. Every market report is funded by someone with a product to sell. DealerSignals exists because dealers deserve better.
I built this as an independent platform — no investors pushing for vendor partnerships, no board with a product agenda, no sponsored content. Just scan data published openly, for free, because the industry needs an honest signal.
"I've never once thought of associations as gatekeepers. They're advocates for dealers — and so am I. That alignment is why I want to be a resource for every state association in the country."
— Will Burke
Speaking & Conferences
Session topics built around real data
Every session Will presents is anchored in scan data from real dealer websites — not vendor surveys, not industry estimates. Your members will walk out with concrete, actionable information about their market.
What Technology Are [State] Dealers Actually Running?
A state-specific deep dive using DealerSignals scan data — showing exactly what DMS, CRM, advertising, and inventory tools your member dealers are running, how they compare to the national average, and where the biggest gaps and opportunities are.
The Vendor Landscape: What the Numbers Actually Show
An honest look at the major automotive technology vendors — ratings, adoption trends, and what's actually happening in the market versus what vendors claim. Based on aggregated G2/Capterra data and real scan-detected adoption rates.
How Independent Dealers Can Compete on Technology
A practical session for dealers — what the data shows about what's working, what's overpriced, and what independent dealers can realistically implement to improve their technology stack without a franchise dealer budget.
Custom Session for Your Membership
We can build a session specifically around your membership's questions, challenges, or market dynamics. If you have data about what your members want to know, we'll build a session around it.
State & National Associations
We want to be a resource for every state
We're building data coverage state by state. As we scan dealers in each state, we'll reach out to the relevant association to share the data with their members. If your state is already in our dataset, we'd love to connect now.
If your association represents dealers in any of these states, reach out below — we'll share the data with you directly and can co-brand it for your members.
We're actively expanding to all 50 states. We've published market analysis for Georgia, Tennessee, North Carolina, South Carolina, and Mississippi based on national patterns — state-level scan data for those states is coming soon. Fill out the form below to be notified the moment your state's data is ready.
Get In Touch
Request data for your members or book a session
Fill out the form below and Will will respond personally — typically within 24 hours. No sales team, no automated follow-up sequence.
We don't share your information. No spam. Will responds personally.