Car Dealer Technology in Florida: Data From 87 Scanned Dealers
87 Florida dealers scanned. 46% independent, 36% franchise. CRM at 40%, advertising at 79%. Real scan data — no surveys.
We scanned 87 Florida dealer websites in our latest scan. Here’s what the data actually shows — no surveys, no vendor claims.
Adoption by category — Florida vs national
| Category | Florida | National | Delta |
|---|---|---|---|
| CRM Platforms | 40% | 11% | +29pp |
| Chat & Messaging | 27% | 25% | +2pp |
| Paid Advertising | 79% | 19% | +60pp |
| Inventory Management | 72% | 45% | +27pp |
| Reputation Management | 26% | 16% | +10pp |
| Trade-In & Valuation | 33% | 27% | +6pp |
| Online Deal Tools | 10% | 8% | +2pp |
How to use this data
If you’re a dealer in Florida, these numbers tell you where your market stands. CRM at 40% means competitive follow-up pressure — if you don’t have systematic lead management, dealers who do are winning those deals. Advertising at 79% means virtually every dealer in your market is running paid digital ads — the question is what you’re sending that traffic to.
See how your dealership compares to Florida peers at dealersignals.com/benchmark. Explore full Florida data at dealersignals.com/signal-reports.
Former automotive technology executive turned independent data publisher. Built DealerSignals because dealers deserve honest market intelligence that isn't produced by the vendors selling to them.
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See what dealers in your state are actually running
Signal Reports shows real adoption data by state — what DMS, CRM, advertising, and inventory tools dealers are running. Filter by independent, franchise, or BHPH segment. Free. No account required.