Market Insights
71 articles · 2026 · Dealer data, no vendor spin
Scan data from 1,746 dealers — 3,079 pages scanned — across the country — what DMS, CRM, advertising, and inventory tools dealers are actually running. Written by Will Burke, 22 years in automotive.
Car Dealer Technology in Idaho: Data From 78 Scanned Dealers
78 Idaho dealers scanned. 47% independent, 41% franchise. CRM at 45%, advertising at 82%. Real scan data — no surveys.
Car Dealer Technology in Hawaii: Data From 78 Scanned Dealers
78 Hawaii dealers scanned. 46% independent, 37% franchise. CRM at 43%, advertising at 80%. Real scan data — no surveys.
Car Dealer Technology in Connecticut: Data From 81 Scanned Dealers
81 Connecticut dealers scanned. 62% independent, 31% franchise. CRM at 37%, advertising at 80%. Real scan data — no surveys.
Car Dealer Technology in Alaska: Data From 22 Scanned Dealers
22 Alaska dealers scanned. 41% independent, 41% franchise. CRM at 45%, advertising at 82%. Real scan data — no surveys.
Car Dealer Technology in Missouri: St. Louis and Kansas City, Two Different Markets
Missouri has two distinct metro markets — St. Louis and Kansas City — that look completely different in our scan data. Rural…
Car Dealer Technology in Kentucky: Louisville Market and Southeast DMS Patterns
Kentucky sits at the intersection of Midwest and Southeast dealer markets. Wayne Reaves has strong presence here. Louisville is the tech-forward market;…
Car Dealer Technology in Indiana: Data From 87 Scanned Dealers
87 Indiana dealers scanned. 32% independent, 55% franchise. CRM at 50%, advertising at 77%. Real scan data — no surveys.
Car Dealer Technology in Illinois: Data From 84 Scanned Dealers
84 Illinois dealers scanned. 55% independent, 33% franchise. CRM at 35%, advertising at 74%. Real scan data — no surveys.
Car Dealer Technology in Pennsylvania: Data From 72 Scanned Dealers
72 Pennsylvania dealers scanned. 56% independent, 35% franchise. CRM at 42%, advertising at 69%. Real scan data — no surveys.
Car Dealer Technology in Michigan: Detroit Market vs. Rest of State
Michigan is the automotive capital — but independent dealers here run surprisingly traditional tech stacks. Detroit metro vs. rural Michigan tell very…
Car Dealer Technology in Mississippi: What Independent Dealers Are Running
Mississippi has one of the lowest dealer tech sophistication scores in our dataset. High BHPH concentration, minimal CRM adoption, and a DMS…
Car Dealer Technology in South Carolina: Data From 83 Scanned Dealers
83 South Carolina dealers scanned. 63% independent, 26% franchise. CRM at 34%, advertising at 60%. Real scan data — no surveys.
Car Dealer Technology in North Carolina: Data From 84 Scanned Dealers
84 North Carolina dealers scanned. 48% independent, 40% franchise. CRM at 53%, advertising at 74%. Real scan data — no surveys.
Car Dealer Technology in Tennessee: Nashville Growth Is Changing the Market
Tennessee's dealer market is being reshaped by Nashville's explosive growth. Nashville-area dealers are running more sophisticated tech stacks, while Memphis and rural…
Car Dealer Technology in Georgia: Data From 107 Scanned Dealers
107 Georgia dealers scanned. 33% independent, 53% franchise. CRM at 44%, advertising at 76%. Real scan data — no surveys.
Car Dealer Technology in Delaware: Data From 66 Scanned Dealers
66 Delaware dealers scanned. 42% independent, 42% franchise. CRM at 51%, advertising at 73%. Real scan data — no surveys.
Car Dealer Technology in Ohio: Data From 72 Scanned Dealers
72 Ohio dealers scanned. 60% independent, 32% franchise. CRM at 54%, advertising at 76%. Real scan data — no surveys.
Car Dealer Technology in Virginia: Northern Virginia’s Sophisticated Market vs. Rural VA
Virginia's dealer market is bifurcated between Northern Virginia's tech-forward, high-income market and the traditional independent dealer operations in rural Central and Southwest…
Car Dealer Technology in Louisiana: BHPH Concentration and What the Market Looks Like
Louisiana has above-average BHPH concentration driven by demographics in New Orleans and Baton Rouge. Here's what independent dealers statewide are running for…
Car Dealer Technology in Florida: Data From 87 Scanned Dealers
87 Florida dealers scanned. 46% independent, 36% franchise. CRM at 40%, advertising at 79%. Real scan data — no surveys.
Car Dealer Technology in Texas: Data From 144 Scanned Dealers
144 Texas dealers scanned. 53% independent, 25% franchise. CRM at 30%, advertising at 70%. Real scan data — no surveys.
Car Dealer Technology in Colorado: Data From 112 Scanned Dealers
112 Colorado dealers scanned. 58% independent, 29% franchise. CRM at 38%, advertising at 62%. Real scan data — no surveys.
Car Dealer Technology in California: Data From 182 Scanned Dealers
182 California dealers scanned. 60% independent, 29% franchise. CRM at 27%, advertising at 68%. Real scan data — no surveys.
Car Dealer Technology in Arizona: Data From 108 Scanned Dealers
108 Arizona dealers scanned. 60% independent, 25% franchise. CRM at 33%, advertising at 66%. Real scan data — no surveys.
What we write about
Every insight published on DealerSignals is grounded in real scan data — not vendor press releases, not industry surveys, and not anecdote. If it's here, the data backs it up.
Adoption by the Numbers
What percentage of independent dealers are actually using each software category — and what the data says about where the market is heading.
See the DataAdvertising & Attribution
Where dealers are actually spending their ad budget — which platforms are showing up, which aren't, and what the gap between traffic and deal tools really means.
Advertising DataState-by-State Intelligence
How technology adoption varies by state — regional leaders, markets where independents are underserved, and what dealers near you are running.
State ReportsIndependent vs Franchise
The tech stack of an independent dealer looks very different from a franchise dealer. The data shows exactly where those gaps are — and what vendors are filling them.
Segment DataVendor Ratings & Reality
What dealers actually think of the software they're running — independent ratings from G2 and Capterra shown alongside real adoption data. No vendor spin.
Vendor RatingsBHPH & Buy Here Pay Here
The most underserved and underreported dealer segment has a distinct tech stack. The data on what BHPH dealers are running — and what they're missing — tells its own story.
BHPH DataThe data behind every insight.
Every insight published here is derived from our continuously updated signal dataset — national and state-level SaaS adoption data across 14 technology categories, updated monthly.
The public Market Pulse layer is free, no registration required. Signal Reports add state-level breakdowns and vendor presence indices.
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